research

My academic work focuses on social media, online activist socialities, and the platform-mediated viral spread of political and social justice content, with a tangential view to understanding the role and meaning of virality in contemporary communication culture.

My MPhil thesis Recontextualising Viral Justice: Social Media Virality, Feminist Connective Action and the 2021 Injection Spiking Incidents (2023) developed a novel theory of viral online activism through a digital ethnography of 2021 reports of and campaigning around assaults in UK nightclubs.

In January 2026, I began an ESRC-funded doctoral project at the University of Cambridge Sociology department to continue this work on virality and digital activism under the supervision of Professor Ella McPhereson.